SKOLKOVO School of Management

International direct marketing : principles, best practices, marketing facts / edited by Manfred Krafft ... [et al.]. - Berlin : Springer, 2007. - xxv, 326 p. : ill. ; 24 cm.

Includes bibliography (p. 38-40)

9783540396314 3540396314

2007934291


Export marketing.
Direct marketing.

HF1416 / I58 2007

658.84