000 -LEADER |
fixed length control field |
00946cam a2200265 a 4500 |
001 - CONTROL NUMBER |
control field |
0470822309 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090915s2008 si f b 001 0 eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780470822302 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0470822309 |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
a-ii--- |
050 04 - CLASS MARK |
Class Mark |
HB801 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Srinivas, Alam. |
245 14 - TITLE STATEMENT |
Title |
The Indian consumer : |
Subtitle |
one billion myths, one billion realities / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Singapore : |
Publisher |
John Wiley & Sons (Asia), |
Date |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
216 p. ; |
650 #0 - SUBJECT HEADINGS |
Subject term |
Consumption (Economics) |
650 #0 - SUBJECT HEADINGS |
Subject term |
Consumers |
650 #0 - SUBJECT HEADINGS |
Subject term |
Consumer behavior |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |