Srinivas, Alam.
The Indian consumer : one billion myths, one billion realities / Alam Srinivas. - Singapore : John Wiley & Sons (Asia), 2008. - 216 p. ; 23 cm.
Includes bibliographical references and index.
9780470822302 0470822309
Consumption (Economics)--India.
Consumers--Attitudes.--India
Consumer behavior--India.
HB801 / .S75 2008
381.30954
The Indian consumer : one billion myths, one billion realities / Alam Srinivas. - Singapore : John Wiley & Sons (Asia), 2008. - 216 p. ; 23 cm.
Includes bibliographical references and index.
9780470822302 0470822309
Consumption (Economics)--India.
Consumers--Attitudes.--India
Consumer behavior--India.
HB801 / .S75 2008
381.30954
