000 -LEADER |
fixed length control field |
00843cam a2200229 a 4500 |
001 - CONTROL NUMBER |
control field |
9780470029152 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060519s2006 enk 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780470029152 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0470029153 |
050 04 - CLASS MARK |
Class Mark |
HF5415 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Bullmore, J. J. D. |
245 10 - TITLE STATEMENT |
Title |
Apples, insights and mad inventors : |
Subtitle |
an entertaining analysis of modern marketing / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Chichester : |
Publisher |
John Wiley & Sons, |
Date |
c2006. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
x, 164 p. ; |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Advertising. |