Bullmore, J. J. D.
Apples, insights and mad inventors : an entertaining analysis of modern marketing / Jeremy Bullmore. - Chichester : John Wiley & Sons, c2006. - x, 164 p. ; 23 cm.
Includes index.
9780470029152 0470029153
Marketing.
Advertising.
HF5415 / .B7725 2006
658.8
Apples, insights and mad inventors : an entertaining analysis of modern marketing / Jeremy Bullmore. - Chichester : John Wiley & Sons, c2006. - x, 164 p. ; 23 cm.
Includes index.
9780470029152 0470029153
Marketing.
Advertising.
HF5415 / .B7725 2006
658.8
