000 -LEADER |
fixed length control field |
00892cam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
1846681197 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20090324120035.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
081105s2009 enka e b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781846681196 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1846681197 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
StDuBDS |
Modifying agency |
UK-RwCLS |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
B73 2009 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Edition number |
22 |
245 00 - TITLE STATEMENT |
Title |
Brands and branding / |
Statement of responsibility, etc |
Rita Clifton ... [et al.]. |
250 ## - EDITION STATEMENT |
Edition statement |
[2nd ed.] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London : |
Name of publisher, distributor, etc |
Economist, |
Date of publication, distribution, etc |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 284 p. : |
Other physical details |
ill. ; |
Dimensions |
23 cm. |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 2003. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Clifton, Rita. |