SKOLKOVO School of Management

Brands and branding / Rita Clifton ... [et al.]. - [2nd ed.] - London : Economist, 2009. - xvii, 284 p. : ill. ; 23 cm.

Previous ed.: 2003.

Includes bibliographical references and index.

9781846681196 1846681197


Brand name products.
Branding (Marketing)

HD69.B7 / B73 2009

658.827