Brands and branding /
Rita Clifton ... [et al.].
- [2nd ed.]
- London : Economist, 2009.
- xvii, 284 p. : ill. ; 23 cm.
Previous ed.: 2003.
Includes bibliographical references and index.
9781846681196 1846681197
Brand name products.
Branding (Marketing)
HD69.B7 / B73 2009
658.827
Previous ed.: 2003.
Includes bibliographical references and index.
9781846681196 1846681197
Brand name products.
Branding (Marketing)
HD69.B7 / B73 2009
658.827