000 -LEADER |
fixed length control field |
01736cam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
2007930021 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070601s2007 nyua b 001 0 eng c |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2007930021 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780979734403 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0979734401 |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 04 - CLASS MARK |
Class Mark |
HF5415.13 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Capon, Noel. |
245 10 - TITLE STATEMENT |
Title |
Managing marketing in the 21st century : |
Subtitle |
developing & implementing the market strategy / |
246 3# - VARIANT TITLE |
Title |
Managing marketing in the twenty-first century |
246 30 - VARIANT TITLE |
Title |
Developing & implementing the market strategy |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Bronxville, N.Y. : |
Publisher |
Wessex Inc., |
Date |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
1 v. (various pagings) : |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Hulbert, James M. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |