Capon, Noel.
Managing marketing in the 21st century : developing & implementing the market strategy / Managing marketing in the twenty-first century Developing & implementing the market strategy Noel Capon ; with James Mac Hulbert. - Bronxville, N.Y. : Wessex Inc., c2007. - 1 v. (various pagings) : ill. ; 28 cm.
Includes bibliographical references and index.
9780979734403 0979734401
2007930021
Marketing--Management.
HF5415.13 / .C264 2007
658.802
Managing marketing in the 21st century : developing & implementing the market strategy / Managing marketing in the twenty-first century Developing & implementing the market strategy Noel Capon ; with James Mac Hulbert. - Bronxville, N.Y. : Wessex Inc., c2007. - 1 v. (various pagings) : ill. ; 28 cm.
Includes bibliographical references and index.
9780979734403 0979734401
2007930021
Marketing--Management.
HF5415.13 / .C264 2007
658.802
