000 -LEADER |
fixed length control field |
01033cam a2200265 a 4500 |
001 - CONTROL NUMBER |
control field |
1847940366 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090409s2009 enka f 001 0 eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9781847940360 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
1847940366 |
050 04 - CLASS MARK |
Class Mark |
HF5548.32 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Anderson, Chris, |
245 14 - TITLE STATEMENT |
Title |
The longer long tail : |
Subtitle |
how endless choice is creating unlimited demand / |
250 ## - EDITION |
Edition statement |
New ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
London : |
Publisher |
Random House Business, |
Date |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xii, 267 p. : |
500 ## - GENERAL NOTE |
General note |
Previous ed.: published as The long tail. 2007. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing |
650 #0 - SUBJECT HEADINGS |
Subject term |
Electronic commerce. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Market segmentation. |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Anderson, Chris, |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |