Anderson, Chris, 1961-
The longer long tail : how endless choice is creating unlimited demand / Chris Anderson. - New ed. - London : Random House Business, 2009. - xii, 267 p. : ill. ; 20 cm.
Previous ed.: published as The long tail. 2007.
Includes bibliographical references and index.
9781847940360 1847940366
Marketing--Technological innovations.
Electronic commerce.
Market segmentation.
HF5548.32 / .A53 2009
658.8'02
The longer long tail : how endless choice is creating unlimited demand / Chris Anderson. - New ed. - London : Random House Business, 2009. - xii, 267 p. : ill. ; 20 cm.
Previous ed.: published as The long tail. 2007.
Includes bibliographical references and index.
9781847940360 1847940366
Marketing--Technological innovations.
Electronic commerce.
Market segmentation.
HF5548.32 / .A53 2009
658.8'02
