000 -LEADER |
fixed length control field |
01120nam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
140825915X |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100521s2010 njuac f 001 0 eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9781408259153 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
140825915X |
050 04 - CLASS MARK |
Class Mark |
HF5415 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Kotler, Philip. |
245 10 - TITLE STATEMENT |
Title |
Principles of marketing / |
250 ## - EDITION |
Edition statement |
13th ed., Global ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Upper Saddle River, [N.J.] ; |
-- |
London : |
Publisher |
Pearson, |
Date |
c2010. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
1 v. (various pagings) : |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 2008. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing. |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Armstrong, Gary |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |