SKOLKOVO School of Management

The next evolution of marketing : (Record no. 1319)

000 -LEADER
fixed length control field 00942cam a2200265 a 4500
001 - CONTROL NUMBER
control field 2009011087
003 - CONTROL NUMBER IDENTIFIER
control field DLC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090316s2010 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009011087
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071625364
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071625364
050 04 - CLASS MARK
Class Mark HF5415
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Gilbreath, Bob.
245 14 - TITLE STATEMENT
Title The next evolution of marketing :
Subtitle connect with your customers by marketing with meaning /
260 ## - PUBLICATION INFORMATION
Place of publication New York :
Publisher McGraw-Hill,
Date c2010.
300 ## - PHYSICAL DESCRIPTION
Physical description x, 288 p. :
650 #0 - SUBJECT HEADINGS
Subject term Marketing.
650 #0 - SUBJECT HEADINGS
Subject term Advertising.
650 #0 - SUBJECT HEADINGS
Subject term Customer relations.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 20.70 HF5415 .G467 2000000147 2012-02-01 1 20.70 2010-07-16 Book