SKOLKOVO School of Management

Gilbreath, Bob.

The next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath. - New York : McGraw-Hill, c2010. - x, 288 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780071625364 0071625364

2009011087


Marketing.
Advertising.
Customer relations.

HF5415 / .G467 2010

658.8