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SKOLKOVO School of Management

The new language of marketing 2.0 : (Record no. 1308)

000 -LEADER
fixed length control field 01092cam a2200277 a 4500
001 - CONTROL NUMBER
control field 2008035861
003 - CONTROL NUMBER IDENTIFIER
control field DLC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080815s2009 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008035861
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780137142491
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0137142498
050 04 - CLASS MARK
Class Mark HF5415.1265
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Carter, Sandy,
245 14 - TITLE STATEMENT
Title The new language of marketing 2.0 :
Subtitle how to use ANGELS to energize your market /
260 ## - PUBLICATION INFORMATION
Place of publication Upper Saddle River, NJ :
Publisher IBM Press/Pearson,
Date c2009.
300 ## - PHYSICAL DESCRIPTION
Physical description xlii, 466 p. :
650 #0 - SUBJECT HEADINGS
Subject term Internet marketing.
650 #0 - SUBJECT HEADINGS
Subject term Communication in marketing.
650 #0 - SUBJECT HEADINGS
Subject term Web 2.0.
856 41 - ONLINE RESOURCE
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0826/2008035861.html
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 15.72 1 HF5415.1265 .C37 2000000891 2017-03-07 2016-11-15 1 15.72 2010-07-16 Book