SKOLKOVO School of Management

Carter, Sandy, 1963-

The new language of marketing 2.0 : how to use ANGELS to energize your market / Sandy Carter. - Upper Saddle River, NJ : IBM Press/Pearson, c2009. - xlii, 466 p. : ill. ; 23 cm.

Includes bibliographical references and index.

9780137142491 0137142498

2008035861


Internet marketing.
Communication in marketing.
Web 2.0.

HF5415.1265 / .C37 2009

658.8/72