| 000 -LEADER |
|---|
| fixed length control field |
00887nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9780132542050 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UK-RwCLS |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100421s2011 njuac b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780132542050 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0132542056 |
| 050 04 - CLASS MARK |
|---|
| Class Mark |
HF5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal author |
Armstrong, Gary |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Subtitle |
an introduction / |
| 250 ## - EDITION |
|---|
| Edition statement |
10th ed., Global ed. |
| 260 ## - PUBLICATION INFORMATION |
|---|
| Place of publication |
Upper Saddle River, NJ : |
| Publisher |
Pearson Education, |
| Date |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Physical description |
644 p. : |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2009. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes internet access card to Pearson mymarketinglab |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Marketing. |
| 700 1# - ADDED PERSONAL NAME |
|---|
| Added personal author |
Kotler, Philip. |
| 9 (RLIN) |
219 |
| 856 42 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
https://box.skoltech.ru/index.php/apps/files/?dir=/e-books%20library/Marketing%3A%20an%20introduction%20(14th%20Edition).%20&fileid=8345953#pdfviewer |
| Public note |
Full-text here |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Book |
| Suppress in OPAC |
Do not suppress in OPAC |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
