000 -LEADER |
fixed length control field |
00927cam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
0230201180 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
081120s2010 enka f 001 0 eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780230201187 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0230201180 |
050 04 - CLASS MARK |
Class Mark |
HG173 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Farquhar, Jillian Dawes. |
245 10 - TITLE STATEMENT |
Title |
Marketing financial services / |
250 ## - EDITION |
Edition statement |
2nd ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Basingstoke : |
Publisher |
Palgrave Macmillan, |
Date |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xx, 404 p. : |
500 ## - GENERAL NOTE |
General note |
Previous ed.: Basingstoke: Macmillan Business, 1996. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Financial services industry |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Meidan, Arthur, |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |