Farquhar, Jillian Dawes.
Marketing financial services / Jillian Dawes Farquhar & Arthur Meidan. - 2nd ed. - Basingstoke : Palgrave Macmillan, 2010. - xx, 404 p. : ill. ; 25 cm.
Previous ed.: Basingstoke: Macmillan Business, 1996.
Includes bibliographical references and index.
9780230201187 0230201180
Financial services industry--Marketing.
HG173 / .M45 2010
332.1'0688
Marketing financial services / Jillian Dawes Farquhar & Arthur Meidan. - 2nd ed. - Basingstoke : Palgrave Macmillan, 2010. - xx, 404 p. : ill. ; 25 cm.
Previous ed.: Basingstoke: Macmillan Business, 1996.
Includes bibliographical references and index.
9780230201187 0230201180
Financial services industry--Marketing.
HG173 / .M45 2010
332.1'0688
