SKOLKOVO School of Management

Shell, G. Richard.

The art of woo : using persuasion to sell your ideas / G. Richard Shell, Mario Moussa. - Chichester : Capstone, c2008. - vii, 312 p. ; 24 cm.

Includes bibliographical references (p. 293-301) and index.

9781906465223 1906465223


Persuasion (Psychology) in organizations.
Interpersonal relations.

HF5438.25 / .S44 2008

658.4'5