SKOLKOVO School of Management

Mullins, John W.

Getting to plan B : breaking through to a better business model / John Mullins, Randy Komisar. - Boston, Mass. : Harvard Business Press, c2009. - xiii, 249 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Don't reinvent the wheel, make it better : assembling analogs, antilogs, and leaps of faith to get to plan B -- Guiding your flight progress : the power of dashboards -- Air, food, and water : your revenue model -- Avoiding rocks and hard places : your gross margin model -- Trimming the fat : your operating model -- Cash is king : your working capital model -- It takes money to make money : your investment model -- Can you balance a one-legged stool? : multidimensional business models -- Getting started on discovering your plan B.

9781422126691 1422126692

2009007185

GBA959790 bnb

015292089 Uk


Business planning.
New business enterprises.
Entrepreneurship.

HD30.28 / .M842 2009

658.4/01