SKOLKOVO School of Management

Bernoff, Josh.

Empowered : unleash your employees, energize your customers, transform your business / Josh Bernoff, Ted Schadler. - Boston, Mass. : Harvard Business Press, c2010. - viii, 252 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

Why your business needs HEROes -- Employee HEROes and their projects -- Peer influence analysis -- Delivering groundswell customer service -- Empowering customers with mobile applications -- Amplifying your fans -- Do-it-yourself technology fuels the HERO compact -- Is your company ready for HEROes? -- Leading and managing HEROes -- Helping HEROes innovate -- Helping HEROes collaborate -- Keeping HEROes safe -- Supporting HEROes with technology innovation -- Becoming HERO-powered.

9781422155639 1422155633

2010012427

GBB065493 bnb

015562714 Uk


Technological innovations--Management.
Business enterprises--Technological innovations.
Customer services--Technological innovations.
Online social networks--Economic aspects.

HD45 / .B412 2010

658.4/038