Hiebing, Roman G.
The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. - Fully Rev. and expanded 3rd ed. - New York : McGraw-Hill, 2003. - xxxii, 544 p. : ill. ; 28 cm.
Includes index.
0070587744
2002037856
Marketing--Planning.
HF5415.13 / .H523 2003
658.8/02
The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. - Fully Rev. and expanded 3rd ed. - New York : McGraw-Hill, 2003. - xxxii, 544 p. : ill. ; 28 cm.
Includes index.
0070587744
2002037856
Marketing--Planning.
HF5415.13 / .H523 2003
658.8/02
