SKOLKOVO School of Management

The successful marketing plan : (Record no. 2279)

000 -LEADER
fixed length control field 01351cam a22003134a 4500
001 - CONTROL NUMBER
control field 12963096
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20040707131009.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021010s2003 ilua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002037856
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070587744
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .H523 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hiebing, Roman G.
9 (RLIN) 107
245 14 - TITLE STATEMENT
Title The successful marketing plan :
Remainder of title a disciplined and comprehensive approach /
Statement of responsibility, etc Roman G. Hiebing, Jr., Scott W. Cooper.
250 ## - EDITION STATEMENT
Edition statement Fully Rev. and expanded 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 544 p. :
Other physical details ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning.
9 (RLIN) 108
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cooper, Scott W.
9 (RLIN) 109
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/bios/mh041/2002037856.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh031/2002037856.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          SKOLKOVO Library SKOLKOVO Library Shelves 2010-12-10 HF5415.13 .H523 2003 2000002806 2012-02-01 2010-12-10 Book