Resnick, Evelyne.
Wine brands : success strategies for new markets, new consumers and new trends / Evelyne Resnick. - Basingstoke [England] ; New York : Palgrave Macmillan, 2008. - xiii, 184 p. : ill. ; 25 cm.
Includes bibliographical references (p. 179-181) and index.
9780230554030 0230554032
2008021203
GBA847568 bnb
014566428 Uk
Wine industry--Marketing.
Wine and wine making.
HD9370.5 / .R47 2008
663/.20688
Wine brands : success strategies for new markets, new consumers and new trends / Evelyne Resnick. - Basingstoke [England] ; New York : Palgrave Macmillan, 2008. - xiii, 184 p. : ill. ; 25 cm.
Includes bibliographical references (p. 179-181) and index.
9780230554030 0230554032
2008021203
GBA847568 bnb
014566428 Uk
Wine industry--Marketing.
Wine and wine making.
HD9370.5 / .R47 2008
663/.20688
