SKOLKOVO School of Management

Piercy, Nigel.

Strategic customer management : strategizing the sales organization / Nigel F. Piercy and Nikala Lane. - Oxford ; New York : Oxford University Press, 2009. - xvi, 321 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780199544509 0199544506

2008046091


Customer relations--Management.
Customer services.

HF5415 / .P54 2009

658.812