Magnacca, Mark, 1969-
So what? : how to communicate what really matters to your audience / Mark Magnacca. - Upper Saddle River, N.J. : FT Press, c2009. - xii, 147 p. ; 21 cm.
Includes index.
What you need to know in 850 words -- Change your thinking, change your life -- How I learned to think this way- you can, too! -- Your world view-making the invisible visible -- What's in it for them? -- Who you always wanted to be-yourself -- Winging it versus orchestration -- Getting your audience engaged -- Tie a string around your finger -- Getting from where you are to where you want to be.
9780137158263 0137158262
2008054619
Business communication.
Interpersonal communication.
HF5718 / .M34 2009
808.5/1
So what? : how to communicate what really matters to your audience / Mark Magnacca. - Upper Saddle River, N.J. : FT Press, c2009. - xii, 147 p. ; 21 cm.
Includes index.
What you need to know in 850 words -- Change your thinking, change your life -- How I learned to think this way- you can, too! -- Your world view-making the invisible visible -- What's in it for them? -- Who you always wanted to be-yourself -- Winging it versus orchestration -- Getting your audience engaged -- Tie a string around your finger -- Getting from where you are to where you want to be.
9780137158263 0137158262
2008054619
Business communication.
Interpersonal communication.
HF5718 / .M34 2009
808.5/1
