So what? : how to communicate what really matters to your audience / Mark Magnacca.
By: Magnacca, Mark.
Publisher: Upper Saddle River, N.J. : FT Press, c2009Description: xii, 147 p. ; 21 cm.ISBN: 9780137158263; 0137158262.Subject(s): Business communication | Interpersonal communicationDDC classification: 808.5/1
Contents:
What you need to know in 850 words -- Change your thinking, change your life -- How I learned to think this way- you can, too! -- Your world view-making the invisible visible -- What's in it for them? -- Who you always wanted to be-yourself -- Winging it versus orchestration -- Getting your audience engaged -- Tie a string around your finger -- Getting from where you are to where you want to be.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5718 .M34 (Browse shelf) | 1 | Available | 2000000289 |
Total holds: 0
Includes index.
What you need to know in 850 words -- Change your thinking, change your life -- How I learned to think this way- you can, too! -- Your world view-making the invisible visible -- What's in it for them? -- Who you always wanted to be-yourself -- Winging it versus orchestration -- Getting your audience engaged -- Tie a string around your finger -- Getting from where you are to where you want to be.
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