Gay, R.
Online marketing : a customer-led appraoch / Richard Gay, Alan Charlesworth, Rita Esen. - Oxford ; New York : Oxford University Press, 2007. - xvii, 538 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780199265855 0199265852
Electronic commerce.
Internet marketing.
HF5548.32 / .G39 2007
658.872028546
Online marketing : a customer-led appraoch / Richard Gay, Alan Charlesworth, Rita Esen. - Oxford ; New York : Oxford University Press, 2007. - xvii, 538 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780199265855 0199265852
Electronic commerce.
Internet marketing.
HF5548.32 / .G39 2007
658.872028546
