000 01762cam a2200313 a 4500
001 2007048659
003 DLC
005 20100617095142.0
008 071127s2008 maua b 001 0 eng
010 _a 2007048659
015 _aGBA851709
_2bnb
016 7 _a014575204
_2Uk
020 _a9781422125007
020 _a1422125009
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dUKM
_dYDXCP
_dC#P
_dDLC
050 0 4 _aHC79.I55
_b.L48 2008
082 0 0 _a303.48/33
_222
100 1 _aLi, Charlene.
245 1 0 _aGroundswell :
_bwinning in a world transformed by social technologies /
_cCharlene Li, Josh Bernoff.
260 _aBoston, Mass. :
_bHarvard Business Press,
_cc2008.
300 _axiii, 286 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. 247-263) and indexes.
505 0 _aUnderstanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
650 0 _aOnline social networks
_xEconomic aspects.
650 0 _aInformation society
_xEconomic aspects.
700 1 _aBernoff, Josh.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip085/2007048659.html
952 _w2010-07-16
_p2000000135
_v18.94
_r2012-02-01
_40
_eCoutts
_00
_bSKOLKOVO
_10
_oHC79.I55 .L48
_d2010-07-16
_t1
_70
_cSHE
_g18.94
_yBK
_aSKOLKOVO
999 _c769
_d769