| 000 | 01139cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 2009005337 | ||
| 003 | DLC | ||
| 005 | 20090330134017.0 | ||
| 008 | 090206s2009 enka b 001 0 eng | ||
| 010 | _a 2009005337 | ||
| 020 | _a9780199239429 | ||
| 020 | _a0199239428 | ||
| 040 |
_aDLC _cDLC _dUK-RwCLS |
||
| 050 | 0 | 4 |
_aHF1416 _b.L44 |
| 082 | 0 | 0 | _a658.84 |
| 100 | 1 | _aLee, Kiefer. | |
| 245 | 1 | 0 |
_aGlobal marketing management : _bchanges, new challenges, and strategies / _cKiefer Lee, Dr. Steve Carter. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford : _bOxford University Press, _c2009. |
||
| 300 |
_axxvii, 565 p. : _bcol. ill. ; _c27 cm. |
||
| 500 | _aPrevioues ed.: 2005. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aInternational business enterprises _xManagement. |
|
| 650 | 0 |
_aInternational business enterprises _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 |
_aCarter, S. _q(Steve) |
|
| 952 |
_w2010-07-16 _p2000000920 _v29.63 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF1416 .L44 _d2010-07-16 _t1 _70 _cSHE _g29.63 _yBK _aSKOLKOVO |
||
| 999 |
_c734 _d734 |
||