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006			m |o d |
007			cr_|||||||||||
008			190704s2019 nyu o 000 0 eng
010			_a 2019980368
020			_a9780525533955 _q(ebook)
020			_z9780525533948
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHF5438.8.P75
082	0	0	_a658.85 _223
100	1		_aKlaff, Oren, _eauthor.
245	1	0	_aFlip the script : _bpersuade anyone by getting them to think your idea is their idea / _cOren Klaff with Andy Earle.
263			_a1907
300			_a1 online resource
505	0		_aWhy you need inception -- The dominance hierarchy -- Creating certainty -- Using pre-wired ideas -- The power of plain vanilla -- Leveraging pessimism -- How to be compelling -- Putting the scripts to work.
520			_a"No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion"--
650		0	_aSelling _xPsychological aspects.
650		0	_aPersuasion (Psychology) _9465
700	1		_aEarle, Andy, _eauthor.
776	0	8	_iPrint version: _aKlaff, Oren. _tFlip the script _d[New York, New York] : Portfolio/Penguin, [2019] _z9780525533948 _w(DLC) 2019016910
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK