000 01374pam a2200265 a 4500
001 14631770
005 20070621155947.0
008 061113s2007 enka b 001 0 eng
010 _a 2006037657
020 _a9780754648864
020 _a0754648869
040 _aDLC
_cDLC
_dDLC
_dJSS
050 0 4 _aHE9780
_b.I27 2007
082 0 0 _a387.7068
_222
100 1 _aIatrou, Kostas,
_d1974-
245 1 0 _aAirline choices for the future :
_bfrom alliances to mergers /
_cKostas Iatrou and Mauro Oretti.
260 _aAldershot ;
_aBurlington, VT. :
_bAshgate,
_c2007.
300 _axv, 221 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p.[209]-215) and index.
505 0 _aOnce rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded : are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking to the future : success stories -- Not always a happy ending -- "The road not taken" : further along the alliance or the merger path?
650 0 _aAirlines
_xManagement.
650 0 _aStrategic alliances (Business)
700 1 _aOretti, Mauro.
952 _w2010-07-16
_p2000000573
_v56.35
_r2012-02-01
_40
_eCoutts
_00
_bSKOLKOVO
_10
_oHE9780 .I27
_d2010-07-16
_t1
_70
_cSHE
_g56.35
_yBK
_aSKOLKOVO
999 _c44
_d44