000			02160cam a2200301 a 4500
001			2009015532
003			DLC
005			20100208232532.0
008			090421s2009 njua b 001 0 eng
010			_a 2009015532
015			_aGBA959273 _2bnb
016	7		_a015291572 _2Uk
020			_a9780470499276
020			_a0470499273
040			_aDLC _cDLC _dBTCTA _dUKM _dYDXCP _dC#P _dCDX _dBWX _dDLC
050	0	4	_aHF5415.1265 _b.C48 2009
082	0	0	_a658.8/72 _222
100	1		_aChaney, Paul, _d1955-
245	1	4	_aThe digital handshake : _bseven proven strategies to grow your business using social media / _cPaul Chaney.
260			_aHoboken, N.J. : _bWiley & Sons, _cc2009.
300			_axxvii, 244 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aFive consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.
650		0	_aInternet marketing.
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aInternet advertising.
952			_w2010-07-16 _p2000001419 _v16.30 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5415.1265 .C48 _d2010-07-16 _t1 _70 _cSHE _g16.30 _yBK _s2010-11-17 _l1 _aSKOLKOVO
999			_c435 _d435