| 000 | 01070nam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 9781936572199 | ||
| 003 | StDuBDS | ||
| 008 | 160815s2014 xxua f b 001|0|eng|d | ||
| 020 | _a9781936572199 | ||
| 020 | _a1936572192 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
||
| 050 | 0 | 4 |
_aHF5415.13 _b.C4 2014 |
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8'02 _223 |
| 100 | 1 |
_aChernev, Alexander, _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic marketing management / _cAlexander Chernev. |
| 250 |
_aEighth edition / _bforeword by Philip Kotler. |
||
| 264 | 1 |
_aUSA : _bCerebellum Press, _c2014. |
|
| 300 |
_aviii, 274 pages : _billustrations (black and white) ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2012. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 521 | _aSpecialized. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 999 |
_c3590 _d3590 |
||