000			01330cam a2200289 a 4500
001			2011052315
003			DLC
005			20170818104329.0
008			120113s2012 nyu b 001 0 eng
010			_a 2011052315
020			_a9780071791090
020			_a0071791094
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	4	_aHM742 _b.S33 2012
082	0	0	_a658.8/72 _223
100	1		_aSchaefer, Mark.
245	1	0	_aReturn on influence : _bthe revolutionary power of Klout, social scoring, and influence marketing / _cMark Schaefer.
250			_a1st ed.
260			_aNew York : _bMcGraw-Hill, _cc2012.
300			_axviii, 215 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. [197]-201) and index.
505	0		_aIntroduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
650		0	_aOnline social networks.
650		0	_aSocial media _xMarketing.
650		0	_aSocial influence.
999			_c3547 _d3547