| 000 | 00951cam a2200253 a 4500 | ||
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| 001 | 9780750680240 | ||
| 005 | 20100330092519.0 | ||
| 008 | 070817s2007 enka b 001 0 eng | ||
| 020 | _a9780750680240 | ||
| 020 | _a0750680245 | ||
| 040 |
_aUKM _cUKM _dBAKER _dBTCTA _dBWKUK _dYDXCP _dIXA _dUK-RwCLS |
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| 050 | 0 | 4 |
_aHF5415.32 _b.C65926 2007 |
| 082 | 0 | 4 |
_a658.8342 _222 |
| 245 | 0 | 0 |
_aConsumer tribes / _cedited by Bernard Cova, Robert V. Kozinets, Avi Shankar. |
| 260 |
_aOxford : _bButterworth-Heinemann, _c2007. |
||
| 300 |
_axvii, 339 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarket segmentation. | |
| 650 | 0 | _aConsumer behavior. | |
| 700 | 1 | _aCova, Bernard. | |
| 700 | 1 | _aKozinets, Robert. | |
| 700 | 1 | _aShankar, Avi. | |
| 952 |
_w2010-07-16 _p2000000771 _v27.16 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5415.32 .C65926 _d2010-07-16 _t1 _70 _cSHE _g27.16 _yBK _aSKOLKOVO |
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_c331 _d331 |
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