000 01567cam a2200313 a 4500
001 2006021766
003 DLC
005 20070530155148.0
008 060629s2006 ctu b 001 0 eng
010 _a 2006021766
020 _a9780275992828
020 _a0275992829
040 _aDLC
_cDLC
_dBAKER
_dC#P
_dYDXCP
_dOCLCQ
_dIXA
_dBTCTA
_dDLC
043 _an-us---
050 0 4 _aHF5415.33.U6
_bM53 2006
082 0 0 _a658.8/343
_222
100 1 _aMichman, Ronald D.
245 1 4 _aThe affluent consumer :
_bmarketing and selling the luxury lifestyle /
_cRonald D. Michman and Edward M. Mazze.
260 _aWestport, Conn. :
_bPraeger Publishers,
_c2006.
300 _ax, 194 p. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [175]-185) and index.
505 0 _aWealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
650 0 _aAffluent consumers
_zUnited States.
650 0 _aLuxuries
_zUnited States
_xMarketing.
650 0 _aTarget marketing
_zUnited States.
700 1 _aMazze, Edward M.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0616/2006021766.html
952 _w2010-07-16
_p2000001180
_v29.47
_r2012-02-01
_40
_eCoutts
_00
_bSKOLKOVO
_10
_oHF5415.33.U6 M53
_d2010-07-16
_t1
_70
_cSHE
_g29.47
_yBK
_s2011-10-31
_l1
_aSKOLKOVO
999 _c32
_d32