000 | 01567cam a2200313 a 4500 | ||
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001 | 2006021766 | ||
003 | DLC | ||
005 | 20070530155148.0 | ||
008 | 060629s2006 ctu b 001 0 eng | ||
010 | _a 2006021766 | ||
020 | _a9780275992828 | ||
020 | _a0275992829 | ||
040 |
_aDLC _cDLC _dBAKER _dC#P _dYDXCP _dOCLCQ _dIXA _dBTCTA _dDLC |
||
043 | _an-us--- | ||
050 | 0 | 4 |
_aHF5415.33.U6 _bM53 2006 |
082 | 0 | 0 |
_a658.8/343 _222 |
100 | 1 | _aMichman, Ronald D. | |
245 | 1 | 4 |
_aThe affluent consumer : _bmarketing and selling the luxury lifestyle / _cRonald D. Michman and Edward M. Mazze. |
260 |
_aWestport, Conn. : _bPraeger Publishers, _c2006. |
||
300 |
_ax, 194 p. ; _c25 cm. |
||
504 | _aIncludes bibliographical references (p. [175]-185) and index. | ||
505 | 0 | _aWealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions. | |
650 | 0 |
_aAffluent consumers _zUnited States. |
|
650 | 0 |
_aLuxuries _zUnited States _xMarketing. |
|
650 | 0 |
_aTarget marketing _zUnited States. |
|
700 | 1 | _aMazze, Edward M. | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0616/2006021766.html |
952 |
_w2010-07-16 _p2000001180 _v29.47 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5415.33.U6 M53 _d2010-07-16 _t1 _70 _cSHE _g29.47 _yBK _s2011-10-31 _l1 _aSKOLKOVO |
||
999 |
_c32 _d32 |