000 00876pam a2200253 a 4500
001 2009033764
003 DLC
005 20100125092554.0
008 090814s2010 enk b 001 0 eng
010 _a 2009033764
020 _a9780470998229
020 _a0470998229
040 _aDLC
_cDLC
_dUK-RwCLS
050 0 4 _aHD69.B7
_bD37 2010
082 0 0 _a658.827
_222
100 1 _aDavis, John,
_d1960 Feb. 17-
245 1 0 _aCompetitive success :
_bhow branding adds value /
_cJohn A. Davis.
260 _aChichester :
_bWiley,
_c2010.
300 _axxiv, 397 p. :
_bcharts ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aBrand name products.
650 0 _aBranding (Marketing)
952 _w2010-07-16
_p2000000590
_v30.68
_r2012-02-01
_40
_eCoutts
_00
_bSKOLKOVO
_10
_oHD69.B7 D37
_d2010-07-16
_t1
_70
_cSHE
_g30.68
_yBK
_aSKOLKOVO
999 _c305
_d305