| 000 | 01335cam a22003257a 4500 | ||
|---|---|---|---|
| 001 | 17152071 | ||
| 005 | 20120724100825.0 | ||
| 008 | 120207s2011 njua b 001 0 eng d | ||
| 010 | _a 2011276761 | ||
| 020 | _a9780470915851 (hbk.) | ||
| 020 | _a0470915854 | ||
| 035 | _a(OCoLC)ocn664666874 | ||
| 040 |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415 _b.M79 2011 |
| 082 | 0 | 4 |
_a658.8 _222 |
| 100 | 1 | _aMumaw, Stefan. | |
| 245 | 1 | 0 |
_aChasing the monster idea : _bthe marketer's almanac for predicting idea epicness / _cStefan Mumaw. |
| 260 |
_aHoboken, NJ : _bJohn Wiley & Sons Inc., _c2011. |
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| 300 |
_a217 p. : _bill. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references (p. 199-208) and index. | ||
| 650 | 0 |
_aMarketing _xForecasting. |
|
| 650 | 0 |
_aNew products _xMarketing. |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1207/2011276761-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1207/2011276761-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1207/2011276761-t.html |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c2979 _d2979 |
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