000			02520cam a22003494a 4500
001			13328013
005			20040928104304.0
008			030828s2004 maua b 001 0 eng
010			_a 2003019396
020			_a1591391474
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHD9999.S74 _bP738 2004
082	0	0	_a338.7/67 _222
100	1		_aДайер, Дэвис. _91575
245	1	0	_aProcter & Gamble. Путь к успеху: : _b165-летний опыт построения брендов / _cДэвис Дайер, Фредерик Далзелл, Ровена Олегарио.
260			_aМосква. : _bАльпина бизнес букс, _cc2005.
300			_ax, 524 p. : _bill. (some col.) ; _c25 cm.
505	0		_aGetting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
610	2	0	_aProcter & Gamble Company _xHistory. _91576
650		0	_aBrand name products _zUnited States _vCase studies. _91577
650		0	_aProduct management _zUnited States _vCase studies. _91578
650		0	_aSoap trade _zUnited States _xHistory. _91579
700	1		_aDalzell, Frederick. _91580
700	1		_aOlegario, Rowena. _91581
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip048/2003019396.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c2857 _d2857
952			_w2011-12-26 _p2000003919 _r2012-02-01 _40 _00 _bSKOLKOVO _10 _oHD9999.S74 P738 2004 _d2011-12-26 _8NOTAG _70 _cSHE _2lcc _yBK _aSKOLKOVO