000			01973cam a22003494a 4500
001			14035208
005			20070111084722.0
008			050713s2006 enk b 001 0 eng
010			_a 2005019922
020			_a0470018585
020			_a9780470018583
035			_a(OCoLC)ocm61151408
040			_aDLC _cDLC _dBAKER _dBWKUK _dVP@ _dDLC
042			_apcc
050	0	0	_aHF5415.32 _b.K45 2006
082	0	0	_a658.8/34 _222
100	1		_aКелли, Шон, _d1960- _91562
245	1	0	_aЗакат маркетинга : _cШон Келли.
260			_aМосква; _bПоколение _cc2007.
300			_axxvi, 318 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real -- Customer privacy and confidentiality : from surveillance to permission -- Closing the loop : from monologue to dialogue -- The new practice of marketing : from selling to buying.
650		0	_aConsumers' preferences. _91563
650		0	_aConsumers _xResearch _xData processing. _91564
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0516/2005019922.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0645/2005019922-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0661/2005019922-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c2851 _d2851
952			_w2011-12-26 _p2000004013 _r2012-02-01 _40 _00 _bSKOLKOVO _10 _oHF5415.32 .K45 2006 _d2011-12-26 _8NOTAG _70 _cSHE _2lcc _yBK _aSKOLKOVO