000 01383cam a2200277 a 4500
001 2009015464
003 DLC
005 20100429115811.0
008 090424s2010 nyu b 001 0 eng
010 _a 2009015464
020 _a9780814414323
020 _a081441432X
040 _aDLC
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043 _aa-cc---
050 0 4 _aHD9200.C42
_bA45 2010
082 0 0 _a338.4/7663920951
_222
100 1 _aAllen, Lawrence L.,
_d1960-
245 1 0 _aChocolate fortunes :
_bthe battle for the hearts, minds, and wallets of China's consumers /
_cLawrence L. Allen ; foreword by Ángel Cabrera.
260 _aNew York :
_bAmerican Management Association,
_cc2010.
300 _axi, 244 p. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.
650 0 _aChocolate industry
_zChina
_xHistory.
650 0 _aChocolate candy
_zChina.
952 _w2010-07-16
_p2000000020
_v20.53
_r2012-02-01
_40
_eCoutts
_00
_bSKOLKOVO
_10
_oHD9200.C42 A45
_d2010-07-16
_t1
_70
_cSHE
_g20.53
_yBK
_aSKOLKOVO
999 _c272
_d272