| 000 | 02575cam a22003738a 4500 | ||
|---|---|---|---|
| 001 | 16498188 | ||
| 005 | 20101015152656.0 | ||
| 008 | 101012s2011 nju 001 0 eng | ||
| 010 | _a 2010043308 | ||
| 020 | _a9780470651704 (hardback) | ||
| 040 |
_aDLC _cDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD31 _b.W37 2011 |
| 082 | 0 | 0 |
_a658.8/72 _222 |
| 084 |
_aBUS090000 _2bisacsh |
||
| 100 | 1 |
_aWeber, Larry. _9637 |
|
| 245 | 1 | 0 |
_aEverywhere : _bcomprehensive digital business strategy for the social media era / _cLarry Weber. |
| 260 |
_aHoboken, N.J. : _bWiley, _c2011. |
||
| 263 | _a1103 | ||
| 300 | _ap. cm. | ||
| 500 | _aIncludes index. | ||
| 520 | _a"Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise."-- | ||
| 650 | 0 |
_aManagement _xSocial aspects. _9638 |
|
| 650 | 0 |
_aSocial media. _9639 |
|
| 650 | 0 |
_aInternet marketing. _9640 |
|
| 650 | 0 |
_aInformation technology _xManagement. _9641 |
|
| 650 | 0 |
_aStrategic planning. _9183 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) _2bisacsh. _9642 |
|
| 856 | 4 | 2 |
_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9780470651704.jpg |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
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| 999 |
_c2463 _d2463 |
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| 952 |
_w2011-06-02 _p2000003222 _r2012-02-01 _40 _00 _bSKOLKOVO _m1 _10 _oHD31 .W37 2011 _d2011-06-02 _8NOTAG _70 _cSHE _2lcc _yBK _s2011-11-14 _l1 _aSKOLKOVO |
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