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008 051103s2006 mau b 001 0 eng
010 _a 2005057059
020 _a9785976300408
035 _a(OCoLC)ocm62282757
040 _aDLC
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050 0 0 _aHD62.4
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082 0 0 _a658/.049
_222
100 1 _aДэвид Рикс.
_9263
245 1 0 _aПроколы международного бизнеса:
_bили как будет coca-cola по-китайски /
_cДэвид Рикс.
250 _a4th ed.
260 _aMalden, MA ;
_aOxford :
_bBlackwell Pub.,
_c2006.
300 _aix, 223 p. ;
_c22 cm.
500 _aIncludes indexes.
504 _aIncludes bibliographical references and indexes.
650 0 _aInternational business enterprises
_xManagement
_vCase studies.
_9467
650 0 _aBusiness failures
_vCase studies.
_9468
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0802/2005057059-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0802/2005057059-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0802/2005057059-t.html
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