000 | 01549cam a22003614a 4500 | ||
---|---|---|---|
001 | 13400481 | ||
005 | 20070907163213.0 | ||
008 | 031112s2004 njua b 001 0 eng | ||
010 | _a 2003063819 | ||
020 | _a9785969300484 | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD69.B7 _bB733 2004 |
082 | 0 | 0 |
_a658.8/27 _222 |
245 | 0 | 0 |
_aБренды и брендинг _cРита Клифтон и Джон Симмонз |
260 |
_aМосква : _bОлимп-Бизнес, _c2008 |
||
300 |
_axv, 328 p. : _bill. (some col.) ; _c22 cm. |
||
440 | 4 |
_aThe economist series _9360 |
|
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aBrand name products. _9361 |
|
650 | 0 |
_aBranding (Marketing) _9362 |
|
650 | 0 |
_aBrand name products _xManagement. _9363 |
|
650 | 0 |
_aBrand name products _xForecasting. _9364 |
|
700 | 1 |
_aClifton, Rita. _9365 |
|
700 | 1 |
_aSimmons, John, _d1948- _9366 |
|
700 | 1 |
_aAhmad, Sameena. _9367 |
|
856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy044/2003063819.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2003063819-d.html |
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |
||
999 |
_c2371 _d2371 |
||
952 |
_w2011-03-30 _p2000003014 _r2012-02-01 _40 _00 _bSKOLKOVO _10 _oHD69.B7 B733 2004 _d2011-03-30 _8NOTAG _70 _cSHE _2lcc _yBK _aSKOLKOVO |