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| 005 | 20110210103130.0 | ||
| 008 | 110210s2010 njua b 000 0 eng d | ||
| 010 | _a 2011280326 | ||
| 020 | _a9780470876411 (pbk.) | ||
| 020 | _a0470876417 (pbk.) | ||
| 035 | _a(OCoLC)ocn648031756 | ||
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| 050 |
_aHD30 _b.28.O88 |
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| 082 | 0 | 4 |
_a658.4/012 _222 |
| 100 | 1 |
_aOsterwalder, Alexander. _945 |
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| 245 | 1 | 0 |
_aBusiness model generation : _ba handbook for visionaries, game changers, and challengers / _cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. |
| 260 |
_aHoboken, NJ : _bWiley, _cc2010. |
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| 300 |
_a[281] p. : _bcol. ill. ; _c20 x 25 cm. |
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| 504 | _aIncludes bibliographical references (p. 276). | ||
| 505 | 0 | _a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. | |
| 520 | _aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. | ||
| 650 | 0 | _aBusiness planning. | |
| 650 | 0 | _aNew business enterprises. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 7 |
_aBusiness planning. _2sears |
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| 650 | 7 |
_aNew business enterprises. _2sears |
|
| 650 | 7 |
_aStrategic planning. _2sears |
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| 650 | 7 |
_aInnovationsmanagement. _2swd |
|
| 700 | 1 |
_aPigneur, Yves. _946 |
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| 700 | 1 |
_aClark, Tim, _d1956- _9625 |
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| 906 |
_bibc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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