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008 081118s2009 enka b 001 0 eng
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020 _a9780007256532
020 _a0007256531
040 _aUKM
_cUKM
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050 0 4 _aBF442
_b.A75 2009
082 0 4 _a153.83
_222
100 1 _aAriely, Dan.
245 1 0 _aPredictably irrational :
_bthe hidden forces that shape our decisions /
_cDan Ariely.
250 _aRev. and expanded ed.
260 _aLondon :
_bHarper,
_c2009.
300 _axxxii, 368 p. :
_bill. ;
_c20 cm.
500 _aOriginally published: USA : HarperCollins, 2008.
504 _aIncludes bibliographical references (p. [345]-353) and index.
650 0 _aDecision making.
650 0 _aJudgment.
650 0 _aEconomics
_xPsychological aspects.
650 0 _aReasoning (Psychology)
650 0 _aConsumer behavior.
952 _w2010-08-09
_p2000002227
_v11.36
_r2012-02-01
_40
_eCoutts
_00
_bSKOLKOVO
_10
_oBF442 .A75
_d2010-08-09
_t1
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_cSHE
_g11.36
_yBK
_s2011-11-03
_l2
_aSKOLKOVO
999 _c2103
_d2103