000			01042nam a2200265 a 4500
001			0749446919
008			051207s2006 enka e b 001 0 eng d
020			_a9780749446918
020			_a0749446919
040			_aStDuBDS
050	0	4	_aHF5415.55 _b.G36 2006
082	0	4	_a658.8'12 _222
245	0	0	_aUp close & personal? : _bcustomer relationship marketing @ work / _cPaul R. Gamble ... [et al.].
250			_a3rd ed.
260			_aLondon : _bKogan Page, _c2006.
300			_axii, 428 p. : _bill. ; _c24 cm.
500			_aPrevious ed.: 2003.
500			_aAt foot of title: The Chartered Institute of Marketing.
504			_aIncludes bibliographical references (p. 415-422) and index.
650		0	_aRelationship marketing.
650		0	_aCustomer relations.
700	1		_aGamble, Paul R.
710	2		_aChartered Institute of Marketing.
952			_w2010-07-16 _p2000000951 _v27.84 _r2012-03-27 _40 _eCoutts _00 _bSKOLKOVO _m2 _10 _oHF5415.55 .G36 _d2010-07-16 _q2012-06-25 _t1 _70 _cSHE _g27.84 _yBK _s2012-03-27 _l1 _aSKOLKOVO
999			_c1889 _d1889