000			01558pam a2200289 a 4500
001			cou100000687
003			CaONFJC
005			20100118150725.0
008			091030s2010 njua 001 0 eng
010			_a 2009043718
020			_a9780470562260
020			_a0470562269
040			_aDLC _cDLC _dNNfCLS
050	0	4	_aHF5415.1265 _b.T53 2010
082	0	0	_a658.8/72 _222
100	1		_aThomases, Hollis, _d1965-
245	1	0	_aTwitter marketing : _ban hour a day / _cHollis Thomases.
260			_aIndianapolis, Ind. : _bWiley, _c2010.
300			_axxiii, 478 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aUnderstand Twitter -- Who's using Twitter for what? -- Twitter, the multi-purpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter.
630	0	0	_aTwitter.
650		0	_aInternet marketing.
650		0	_aBusiness communication.
650		0	_aOnline social networks.
952			_w2010-07-16 _p2000001438 _v19.24 _r2012-02-01 _40 _eCoutts _00 _bSKOLKOVO _10 _oHF5415.1265 .T53 _d2010-07-16 _t1 _70 _cSHE _g19.24 _yBK _aSKOLKOVO
999			_c1863 _d1863